Description
My personal branding is a project I started in 2023. I wanted to create a brand that represents me and my work in a simple, modern, and clean way. I also wanted to create a brand that is flexible and can be used in different applications.
Process
I started the process by creating thumbnail for a logo which represents me. I used the words: Mentorship, curiosity, details matter, constant learning, humble, problem solving, ready to help and efficient. After that, I created created more detailed sketches and receive feedback to procced with the next step. I created the logo in Adobe Illustrator and exported it to Figma to use it in my portfolio. The portfolio website was created following the same principles as the logo.
Design Tools
Initial thumbnails
First sketches
Sketch after feedback
Logo
Typography
I wanted to create a modern and futuristic feeling for the portfolio. So I choose the combination of Aldrich and Asap typography for my website.
Aldrich
Asap
Colour Pallete
Primary
Secondary
Accent
Neutral